Man's/Woman's Adidas Terrex Trailmaker BB3355 black Suitable halfshoes superior Year-end sale Suitable black for color e107e2

Man's/Woman's Adidas Terrex Trailmaker BB3355 black Suitable halfshoes superior Year-end sale Suitable black for color e107e2
New Balance Men's Shoes M775 LE3 Size 9 UKMr/Ms CONVERSE PRO LEATHER WHITE num-40 Various goods Moderate cost Diversified new design,Low Sneakers Man Cristiano Gualtieri 458/1P-D Fall/WinterEd Hardy Hollywood all stars Basketball High Top Chuck Yellow,Skechers Equalizer 2.0 [52858CCGY] Men Casual Shoes Charcoal/Grey,Gentleman/Lady Adidas Tubular Invader S80243 black over-the-ankle Queensland buy Elegant and solemnApex Men's Dbl Walker-V Last-M, White, Size 9.0 US / 8.5 UKGentlemen/Ladies Adidas Rockstack Mid B27294 brown over-the-ankle High-quality New style a lot of varieties,NIKE SHOES AIR MAX COMMAND FLEX NERO-39,Shoes New Balance ML 574 EYW Giallo-8,Puma Ignite Proknit, Men’s Running Shoes 9 UK,Nike Flyknit Streak Mens Running Trainers 835994 Sneakers Shoes 999NEW MERRELL MENS TRAIL GLOVE 4 SHIELD LIGHTWEIGHT BAREFOOT RUNNING SHOESMan's/Woman's Adidas I 5923 D97344 black halfshoes Louis, elaborate low cost Excellent stretching,Chaussure New Balance WL 574 SYD Jeans-4½,Ultra Boost Uncaged Mens Running Shoes Training Sports Trainers Footwear,Nike Air Max 90 Ultra Mid Winter Mens Hi Top Trainers 924458 Sneakers Shoes 100,nike air jordan 4LAB1 mens hi top basketball trainers 677690 020 sneakers shoes,X Blades Mens Micro Jet Firm Ground Rugby Boots Sports Shoes Studs BlueAsics Gel-Kenun Mens Running Trainers T7C4N Sneakers Shoes 9590,Clarks Originals Men’s Trigenic Flex Low-Top Sneakers White (White) 9.5,Keen Men’s Uneek M Neutral Gymnastics Shoes Multicolor (Grey/White) 9.5 UK,Gentleman/Lady Asics Gel-Solution Speed 3 Clay Rich design low cost cheaper,Man/Woman Asics Men’s Gecko Xt Running Shoes Beautiful color Pleasant appearance King of the crowdPuma Sky Ii Lo Color Blocked Lthr, Unisex Adults’ Low-Top Sneakers 11,Converse Unisex Adults' CTAS Ox Black/Egret Trainers,Strellson Mens Claude Sneaker Lfu 3 Trainers Grey (light grey) 6.5 UK,Shimano Men's SH-WM53W Cycling Shoes Off-White white Off White (White) 41 (EU),Vibram FiveFingers Mens KSO EVO Multisport Indoor Shoes Grey (Grey/Black),Nike Air Jordan 4 Retro Laser UK11 US12,
By: Matthew Barby

How to Build Links to Your Blog - A Case Study

Link Building
This post was promoted from YouMoz. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of friends, set up a travel blog. Knowing that I would be embarking on some amazing adventures, I thought it'd be a waste not to blog about them. Plus, the idea of bringing in a little extra cash to go into my travel fund helped in my decision.

After a month or so of development the site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all - you can thank me later :)

As a brand new blog it can be really tough to gain links from high authority sites. Unless you have something particularly unique or special (and even then you might struggle), it's an uphill battle to get your content in front of anyone. With this in mind I decided to start off small. However, the general rule of thumb that I kept for any links that I was looking to build was this:

"The link must have a genuine potential to generate traffic back to the blog"

Resource/Links Pages

Many blogs and other websites have 'useful links' or ' useful resources' pages. These pages generally list partner websites, relevant blogs or other sites that they work with. Although these types of links aren't going to result in ground-breaking link building wins they could, if you prospect correctly, provide a link that will not just give you an SEO boost, but actually generate traffic to your site as well. These types of links are particularly relevant for the travel industry.

Links Page on a Blog

A lot of people write-off these types of links, classing them as 'spammy' or 'low quality links'. Now, whilst I agree that they aren't enormously powerful, I disagree that they are useless. To find the pages where I wanted to get a link placed back to my blog, I followed these quick steps:

  1. First, I ran this query through Google - intitle:travel blog inurl:"links" OR "resources".
  2. I then went into Google's search settings and selected to view 100 results per page instead of 10.
  3. Once I had 100 listings, I scraped all of the URLs using the 'Scrape Similar' plugin for Chrome and exported them to a .CSV file.
  4. I did a bit of manual work to remove irrelevant links and then grabbed the domain/page authority for each of the links using and pasted this into the sheet. I could then sort the links by page authority and remove any that had a PA lower than ~25. This helped to find higher quality targets.
  5. After witling the list down to around 40 targets, I scanned the amount of outbound links on the pages using Niels Bosma's SEOtools plugin for Excel and sorted the list by pages with the lowest number of outbound links on them. This not only improved the power of the link by it also meant that there was more of a chance that I would get some traffic from the page.
  6. Finally, I got in touch with webmasters from the sites to see if they would list my site on theirs (using only branded anchor text) in exchange for their site appearing on the 'Our Friends' section of my blog.

Comments 174

Please keep your comments TAGFEE by following the community etiquette.

Men's/Women's Shoes HARMONT&BLAINE Man VERDE/BIANCO E1008642 Fine processing online shop negotiation,
Comments are closed on posts more than 30 days old. Got a burning question? Head to our Q&A section to start a new conversation.
Mr/Ms Shoes FLORSHEIM Man MARRONE 51194-81P for you to choose delicate Don't worry when shopping,
Visits Pageviews Avg. Time on Page Direct Traffic Search Traffic Referral Traffic

Yikes, looks like something went wrong. Please try again later.

Log in to Moz

Don't have an account?

Join the Moz Community to add a comment, give something a thumbs up/down, and get enhanced access to free tools!

Sign Up