Man/Woman Off White x Nike Air Jordan 1 UNC wholesale Powder Blue *Order Confirmed* wholesale UNC Stylish and fun Modern and elegant RA1919 83114a

Man/Woman Off White x Nike Air Jordan 1 UNC wholesale Powder Blue *Order Confirmed* wholesale UNC Stylish and fun Modern and elegant RA1919 83114a
Adidas Original Mens Blue Tubular Invader Trainers,BNWB & Authentic Adidas Originals ® NMD R1 Grey White Trainers UK Size 10,ADIDAS CLOUDFOAM ADVANTAGE CLEAN WHITE PINK uk-5,Original Womens Adidas ZX Flux Torsion Charcoal Black White Trainers B24385,Gentlemen/Ladies Mens Nike Tuned 1 Air Max Plus TN SE *RARE* - AQ1088001 - Grey Red White Trainer Long-term reputation Quality and quantity guaranteed Excellent workmanship VW1558,Clarks Mens Levick Post Open Toe Sandals Blue (Red/white/blue) 7 UK,ADIDAS ORIGINALS EQT SUPPORT ADV SHOES BA7719 UK8 NMD gazelle hamburg RF 8000 ZXADIDAS ORIGINALS STAN SMITH ADICOLOUR BLUE SIZE 9 1/2()BNWT IN BOX BB4268,Adidas Powerlift 3.1 Mens Shoes Size 13 UKAdidas Originals Trainers Munich cq2320 Brown Gold,ADIDAS SUPERSTAR WHITE GREY PERFORATED SHELL TOE TRAINERS SIZE 5.5 UK GOLD LOGO,Man's/Woman's Mens Nike Air Max 1 Woven - 725232 400 - Midnight Navy Black Trainers Reputation first a good reputation in the world Fashion versatile shoes GH1036,Men's Clarks Formal Shoes Style - Forbes StepAdidas Originals Hamburg OG Navy CW Deadstock City Series Berlin Koln NewMr/Ms Adidas Matchcourt Slip Skate Shoes, Black/White Various styles Preferred material cheap price,Adidas NEO Baker Street Neo Label "London" design NEW FREE UK POSTAGE,adidas X_plr Mens Petrol Mesh & Nubuck Trainers,Original Adidas Terrex Climacool Voyager Walk/Trainers -Size 6uk/6.5us/39eur- b,Gentleman/Lady New Nike Jordan Super.Fly 4 Po Mens Basketball Boots Moderate price Lush design Superb craftsmanship HA781,Mens Clarks Smart Slip On - Claude Plain,Rare Men’s Adidas Originals ZX 850 Cardinal / Bluebird Size 9 Worn Twice RRP,Men/Women Black Adidas Trainers UK Size 11 for you to choose Let our products go to the world British temperament,Adidas Superstar BB5394 Men Trainers Shoes Red Size 9UK Brand NewMan/Woman Adidas Originals Gazelle Trainers Beige White Great variety First quality Lightweight shoes,ADIDAS M ATTITUDE LOGO W High Top Sequins White Black Big Tongue Trainers 5 38,Man/Woman MENS NIKE FLYKNIT ELITE GOLF SHOES SIZE UK/9 EUR/44 Big clearance sale Upper material Known for its beautiful quality BH358Mens Clarks Black Leather Formal Shoes G Fitting HUCKLEY ROLL,Adidas Originals Gazelle Stitch and Turn Mens CQ2359 - Branch GreenMan/Woman Adidas Originals Climacool 02/17 CG3343 Trainers Modern technology real Quality and consumer first,Adidas Adiease Premiere ADV X Official Men's Trainers B72597 Burgundy,
By: Matthew Barby

How to Build Links to Your Blog - A Case Study

Link Building
This post was promoted from YouMoz. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of friends, set up a travel blog. Knowing that I would be embarking on some amazing adventures, I thought it'd be a waste not to blog about them. Plus, the idea of bringing in a little extra cash to go into my travel fund helped in my decision.

After a month or so of development the site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all - you can thank me later :)

As a brand new blog it can be really tough to gain links from high authority sites. Unless you have something particularly unique or special (and even then you might struggle), it's an uphill battle to get your content in front of anyone. With this in mind I decided to start off small. However, the general rule of thumb that I kept for any links that I was looking to build was this:

"The link must have a genuine potential to generate traffic back to the blog"

Resource/Links Pages

Many blogs and other websites have 'useful links' or ' useful resources' pages. These pages generally list partner websites, relevant blogs or other sites that they work with. Although these types of links aren't going to result in ground-breaking link building wins they could, if you prospect correctly, provide a link that will not just give you an SEO boost, but actually generate traffic to your site as well. These types of links are particularly relevant for the travel industry.

Links Page on a Blog

A lot of people write-off these types of links, classing them as 'spammy' or 'low quality links'. Now, whilst I agree that they aren't enormously powerful, I disagree that they are useless. To find the pages where I wanted to get a link placed back to my blog, I followed these quick steps:

  1. First, I ran this query through Google - intitle:travel blog inurl:"links" OR "resources".
  2. I then went into Google's search settings and selected to view 100 results per page instead of 10.
  3. Once I had 100 listings, I scraped all of the URLs using the 'Scrape Similar' plugin for Chrome and exported them to a .CSV file.
  4. I did a bit of manual work to remove irrelevant links and then grabbed the domain/page authority for each of the links using and pasted this into the sheet. I could then sort the links by page authority and remove any that had a PA lower than ~25. This helped to find higher quality targets.
  5. After witling the list down to around 40 targets, I scanned the amount of outbound links on the pages using Niels Bosma's SEOtools plugin for Excel and sorted the list by pages with the lowest number of outbound links on them. This not only improved the power of the link by it also meant that there was more of a chance that I would get some traffic from the page.
  6. Finally, I got in touch with webmasters from the sites to see if they would list my site on theirs (using only branded anchor text) in exchange for their site appearing on the 'Our Friends' section of my blog.

Comments 174

Please keep your comments TAGFEE by following the community etiquette.

Clarks Mens Raise Sky GTX Navy Leather Shoes UK Size 7 G,
Comments are closed on posts more than 30 days old. Got a burning question? Head to our Q&A section to start a new conversation.
Adidas Superstar Foundation Core Black Retro Casual Trainers Sizes 7-13 AF5666,
Visits Pageviews Avg. Time on Page Direct Traffic Search Traffic Referral Traffic

Yikes, looks like something went wrong. Please try again later.

Log in to Moz

Don't have an account?

Join the Moz Community to add a comment, give something a thumbs up/down, and get enhanced access to free tools!

Sign Up