Man's/Woman's NIKE Mens Trail Running Shoes Trainers Grey design (857874-002) Selling Lush design Grey Full range of specifications VR1519 5799c8

Man's/Woman's NIKE Mens Trail Running Shoes Trainers Grey design  (857874-002) Selling Lush design Grey Full range of specifications VR1519 5799c8
Adidas 350 Trainers in Black & White premium leather LAST PAIR SizeAdidas Superstar Trainers Sneakers White With Gold Stripes Size 6.5,ADIDAS ORIGINALS ADULTS NEW YORK X DANIEL ARSHAM TRAINERS CM7193 UNISEX WHITE,Adidas VL COURT 2.0 K B75698 Black Women's Shoes Sneakers Sports,Men's/Women's Mens Nike Air Huarache Run Ultra SE 875841 005 Solar Red Black Trainers selling price Clearance Comfortable and natural RG1119,Men's Clarks Leather Smart Boots Ashburn Zip,ADIDAS ORIGINALS GREY,PURPLE & AQUA HAVEN TRAINERS SIZE 7 BRAND NEW,Men's/Women's Mens black L.A.adidas trainers size 11 Packaging diversity Upper material Simple,*Adidas Torsion Response Lite Mens Ladies Trainers Shoes 10 10.5 44.5 White Red,ADIDAS HANDBALL SPEZIAL D96795 sneakers grigia ARCHIVE LIMITED VINTAGE CASUAL T,Adidas Superstar 80s Metal Toe sneakers Size 8,Man/Woman Nike LunarEpic Low Flyknit 2 Blue Fox Running Trainer 863779 404 BNIB (no lid) excellent quality a good reputation in the world Seasonal promotion VV687,UNWILMORE SUN MENS CLARKS UNSTRUCTURED RIPTAPE BEACH SHOES CASUAL LEATHER SANDAL,ADIDAS MENS DRAGON OG NAVY RUNNING SHOE NEW+BOXED SIZE 4,5,13 BARGAIN WOW!!!!!!!,ADIDAS CF LITE RACER GREY MEN'S SNEAKER GYM SHOE RUNNING SPORTS SHOES NEW,MEN,S ADIDAS ZX FLUX ADV BLACK / GOLD AQ4508 BNIB 30Men/Women Adidas Originals Trainers campus cq2048 Beige Comfortable feeling online shop cheap price,Adidas Ultra Boost Mens Black/White UK Size 9,Man/Woman Nike Air Zoom Mariah Flyknit Racer Trainers Black Fine workmanship a variety of Elegant and stable packaging HG262,Gentleman/Lady Mens Formal Shoes Clarks Frontside Spin fashion First batch of customers Seasonal promotionadidas EQT Support Adv Summer Trainers in Chalk White & Orange - SALE,ADIDAS MENS /3 WHITE BLACK GOLD SUPERSTAR WOVEN TRAINERS RRP,Adidas Originals Munchen Japan 11.5 Ice Blue CW Man CIty Deadstock Kick HamburgAdidas Gazelle Size 8 Red & White England 80s Football Casuals,Mr/Ms ADIDAS EQT 93/17 OG EU42 UK8 Easy to use comfortability Exquisite (processing) processing,Nike Air Jordan III 3 Retro Charity Game / International Flight Size 9.5CLARKS ORIGINALS MENS BLACK LEATHER SHOES SIZE D / M,adidas L.A. Trainer OG BY9325 Mens Trainers~Originals~RRP .95~to 12ADIDAS TUBULAR INSTINCT MEN'S TRAINERS BRAND NEW SIZE (DF4),adidas Gym Crazy Train LT Trainers - Retail Price,
By: Matthew Barby

How to Build Links to Your Blog - A Case Study

Link Building
This post was promoted from YouMoz. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of friends, set up a travel blog. Knowing that I would be embarking on some amazing adventures, I thought it'd be a waste not to blog about them. Plus, the idea of bringing in a little extra cash to go into my travel fund helped in my decision.

After a month or so of development the site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all - you can thank me later :)

As a brand new blog it can be really tough to gain links from high authority sites. Unless you have something particularly unique or special (and even then you might struggle), it's an uphill battle to get your content in front of anyone. With this in mind I decided to start off small. However, the general rule of thumb that I kept for any links that I was looking to build was this:

"The link must have a genuine potential to generate traffic back to the blog"

Resource/Links Pages

Many blogs and other websites have 'useful links' or ' useful resources' pages. These pages generally list partner websites, relevant blogs or other sites that they work with. Although these types of links aren't going to result in ground-breaking link building wins they could, if you prospect correctly, provide a link that will not just give you an SEO boost, but actually generate traffic to your site as well. These types of links are particularly relevant for the travel industry.

Links Page on a Blog

A lot of people write-off these types of links, classing them as 'spammy' or 'low quality links'. Now, whilst I agree that they aren't enormously powerful, I disagree that they are useless. To find the pages where I wanted to get a link placed back to my blog, I followed these quick steps:

  1. First, I ran this query through Google - intitle:travel blog inurl:"links" OR "resources".
  2. I then went into Google's search settings and selected to view 100 results per page instead of 10.
  3. Once I had 100 listings, I scraped all of the URLs using the 'Scrape Similar' plugin for Chrome and exported them to a .CSV file.
  4. I did a bit of manual work to remove irrelevant links and then grabbed the domain/page authority for each of the links using and pasted this into the sheet. I could then sort the links by page authority and remove any that had a PA lower than ~25. This helped to find higher quality targets.
  5. After witling the list down to around 40 targets, I scanned the amount of outbound links on the pages using Niels Bosma's SEOtools plugin for Excel and sorted the list by pages with the lowest number of outbound links on them. This not only improved the power of the link by it also meant that there was more of a chance that I would get some traffic from the page.
  6. Finally, I got in touch with webmasters from the sites to see if they would list my site on theirs (using only branded anchor text) in exchange for their site appearing on the 'Our Friends' section of my blog.

Comments 174

Please keep your comments TAGFEE by following the community etiquette.

Clarks Triflow Mid, Men’s Hi-Top Sneakers Black (Black Nubuck) 9,
Comments are closed on posts more than 30 days old. Got a burning question? Head to our Q&A section to start a new conversation.
Adidas Originals Gazelle Men's Casual Classic Retro Trainers,
Visits Pageviews Avg. Time on Page Direct Traffic Search Traffic Referral Traffic

Yikes, looks like something went wrong. Please try again later.

Log in to Moz

Don't have an account?

Join the Moz Community to add a comment, give something a thumbs up/down, and get enhanced access to free tools!

Sign Up