Nike Air Python Retro SP Lux Leather University sz Red White 632631-601 snake sz University 13 934c37

Nike Air Python Retro SP Lux Leather University sz Red White 632631-601 snake sz University 13 934c37
332550-016 Jordan Men AIR JORDAN 1 RETRO HIGHBlack Mtlc Red Bronze819472-004 Air Jordan Flight Tradition Blk/Turquoise-Anthracite Sz 8-12 NIBUnder Armour Men's Dash 2 - Choose SZ/Color,Nike Flyknit Racer 526628 009 Triple Black Anthracite size 6 NEWNike Jordan Trainer Pro Derek Jeter RE2PECT Black & Navy Sz 12 NEW AA1344 401Men's/Women's Nikeid Size 5 Complete specification range Make full use of materials Contrary to the same paragraph,Mens Brooks BEAST 16 Motion Control Straight Last Max Support Running Shoes NIB,Nike Koth Ultra Mid Outdoors Men's Shoes SizeAdidas Tubular Shadow Mens AC7014 Olive Cargo Asymmetrical Suede Shoes Size 8,Columbia Men's Redmond Trail Shoe, Cordovan/Dark, 8.5 M US,NIKE MEN ZOOM SOLDIER VII 7 iD BLACK-BURGUNDY SZ 10.5 [626958-991],Puma Suede Classic Low Mens Womens Classic Shoes Sneakers Pick 1,Air Jordan Spizike Size 11.5 Space BlueNIKE I.D AIR FORCE 1 07 Leather SIZE 14 ALL BLACKAdidas Tubular Radial Men's Shoes Night Navy/Night Navy aq6725,Nike 620469 Mens Flyknit Air Max Running Athletic Low Top Shoes Sneakers,adidas Golf Mens 360 Traxion Boa Ftwwht/CB Shoe 1- Pick SZ/Color.,Men Vlado Footwear Shoes Atlas lll Fashion Red Size 11NIKE AIR MAX 1 ID RED-WHITE SZ 10.5 MESH TOE [943756-972],NIKE AIR FOOTSCAPE WOVEN NM 875797-300 SEQUOIA LIGHT OREWOOD BROWN DS SIZE: 12Nike Air Jordan Gym Red Infrared 23 834268-602 8-13 zoom 1 11 3 12,NIKE AIR MAX 1 ULTRA MOIRE COMFORT RUNNING SHOES COOL GREY GYM RED 705297 006NIKE Men's Lunarconverge Running Shoes - Choose SZ/Color,adidas MESSI 15.2-M Performance Mens Messi 15.2 Soccer Shoe- Choose SZ/Color.,Nike Air Huarache Run Ultra Black Gray Size 11 Slightly Used Original Box,NIB DS MENS NIKE AIR MAX UPTEMPO BASKETBALL 311090 301 SZ 8.5 AIR MAX FREEAir Jordan 5 3lab5 Gamma Blue Size 11 100%Authentic,Nike Lunarcharge BR Mens Running Trainers 942059 Sneakers Shoes 100,NEW MENS PUMA VALOROSSO SF FERRARI BLACK / YELLOW sz 9,Under Armour Men's Strive 7-2E Cross-Trainer Shoe, - Choose SZ/Color,
By: Matthew Barby

How to Build Links to Your Blog - A Case Study

Link Building
This post was promoted from YouMoz. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of friends, set up a travel blog. Knowing that I would be embarking on some amazing adventures, I thought it'd be a waste not to blog about them. Plus, the idea of bringing in a little extra cash to go into my travel fund helped in my decision.

After a month or so of development the site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all - you can thank me later :)

As a brand new blog it can be really tough to gain links from high authority sites. Unless you have something particularly unique or special (and even then you might struggle), it's an uphill battle to get your content in front of anyone. With this in mind I decided to start off small. However, the general rule of thumb that I kept for any links that I was looking to build was this:

"The link must have a genuine potential to generate traffic back to the blog"

Resource/Links Pages

Many blogs and other websites have 'useful links' or ' useful resources' pages. These pages generally list partner websites, relevant blogs or other sites that they work with. Although these types of links aren't going to result in ground-breaking link building wins they could, if you prospect correctly, provide a link that will not just give you an SEO boost, but actually generate traffic to your site as well. These types of links are particularly relevant for the travel industry.

Links Page on a Blog

A lot of people write-off these types of links, classing them as 'spammy' or 'low quality links'. Now, whilst I agree that they aren't enormously powerful, I disagree that they are useless. To find the pages where I wanted to get a link placed back to my blog, I followed these quick steps:

  1. First, I ran this query through Google - intitle:travel blog inurl:"links" OR "resources".
  2. I then went into Google's search settings and selected to view 100 results per page instead of 10.
  3. Once I had 100 listings, I scraped all of the URLs using the 'Scrape Similar' plugin for Chrome and exported them to a .CSV file.
  4. I did a bit of manual work to remove irrelevant links and then grabbed the domain/page authority for each of the links using and pasted this into the sheet. I could then sort the links by page authority and remove any that had a PA lower than ~25. This helped to find higher quality targets.
  5. After witling the list down to around 40 targets, I scanned the amount of outbound links on the pages using Niels Bosma's SEOtools plugin for Excel and sorted the list by pages with the lowest number of outbound links on them. This not only improved the power of the link by it also meant that there was more of a chance that I would get some traffic from the page.
  6. Finally, I got in touch with webmasters from the sites to see if they would list my site on theirs (using only branded anchor text) in exchange for their site appearing on the 'Our Friends' section of my blog.

Comments 174

Please keep your comments TAGFEE by following the community etiquette.

Comments are closed on posts more than 30 days old. Got a burning question? Head to our Q&A section to start a new conversation.
adidas Pace VS Trainer Nubuck Grey Black B74318 Men Size 10.5,
Visits Pageviews Avg. Time on Page Direct Traffic Search Traffic Referral Traffic

Yikes, looks like something went wrong. Please try again later.

Log in to Moz

Don't have an account?

Join the Moz Community to add a comment, give something a thumbs up/down, and get enhanced access to free tools!

Sign Up