NIKE AIR JORDAN TRUNNER LX COOL GREY BLACK WHITE 897992 013 SZ 9.5,Puma Disc Blaze Lite TE Limestone Gray/Grisaille 355349 02 Men's SZ 10.5,New Balance Men's 430v1 Running Shoe Black/Magnet 10 4E US,New Balance X90 Black Violet Peach White Sz 10 MSX90CRBNike Air Jordan Retro 6 Low Fuchsia Pink Sz. 6Y purple gs infrared carmine all,NIKE LEBRON SOLDIER XII SFG MEN'S SNEAKER AO4054-003,Adidas Originals Men's Swift Running Shoes Size 7 to 13 us CG4118,SALE NIKE AIR FORCE 1 SF MID WHITE MARS STONE 917753 100 SZ 12 NEW,Adidas Original Tubular Shadow Unisex Grey Grey Grey BY9741 Size 4-11 Sneakers,Man's/Woman's Skechers Men's Folten-Verome Boat Shoe Reliable quality Elegant and sturdy packaging Elegant and robust menu,Hoka One One RAPA NUI 3 Acid / Cyan Trail Running Sneakers US 9 RARE!,Nike Mens Free RN 2018 Running Shoes 942836 001 Black/White Size 10,NIKE SPEED DESTROYER TURF CLEATS white black SIZE US 14.5 /,Mens Nike Nike Lebron Soldier 10 X SFG Sneakers New, Black Royal Blue 844378-004,NEW MEN'S ADIDAS NMD R2 PRIMEKNIT SHOES [BY9410] WHITE//WHITE-BLACK100% Authentic NIKE AIR MAX 270 – BLACK / White – Gold – SHOES MEN – 41 42 43,New Balance Men's ML574 Sneaker - Choose SZ/ColorADIDAS x BEDWIN & THE HEARTBREAKERS CAMPUS DARK BLUE SHOES SIZE 12 NEW S75674,REEBOK ZOKU RUNNER HM MENS SHOE BD6000 US7-11 10',NIKE LEBRON SOLDIER XI MEN'S BASKETBALL SHOES SIZE: 11 COOL GREY 897644 010,Salomon Instinct Travel Casual/Hiking Casual Shoe- Men's,New $185 Nike Air Penny VI 6 Game Royal Blue/Orlando Magic/White Suede 11.5,Nike Air Jordan Horizon Low Shoes Obsidian Infrared 845098-406 Men's Size 13Adidas Mens Tubular 93 Originals Black/Black/Black Running Shoe Men USAdidas Mens EQT Support ADV Sneaker Black/White/Blue CQ3006,NIKE AIR MOC TECH FLEECE 834591-010 BLACK COOL GREY SIZE: 6Adidas Men's Sneakers Bermuda Originals Shoes Leather Retro Gym Shoe New,Nike Air Jordan Reveal Mens Trainers 834064 601 Sneakers Shoes,Topo Athletic Mens Terraventure Running Shoes M018 Charcoal Green Size 10.5,Under Armour Men's Strive 7-2E Cross-Trainer Shoe, - Choose SZ/Color,
By: Matthew Barby

How to Build Links to Your Blog - A Case Study

Link Building
This post was promoted from YouMoz. The author’s views are entirely his or her own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz.

I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of friends, set up a travel blog. Knowing that I would be embarking on some amazing adventures, I thought it'd be a waste not to blog about them. Plus, the idea of bringing in a little extra cash to go into my travel fund helped in my decision.

After a month or so of development the site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success. This is when I began developing my link building strategy and, after trialing out some very successful approaches, I've decided to now share my link building tactics with you all - you can thank me later :)

As a brand new blog it can be really tough to gain links from high authority sites. Unless you have something particularly unique or special (and even then you might struggle), it's an uphill battle to get your content in front of anyone. With this in mind I decided to start off small. However, the general rule of thumb that I kept for any links that I was looking to build was this:

"The link must have a genuine potential to generate traffic back to the blog"

Resource/Links Pages

Many blogs and other websites have 'useful links' or ' useful resources' pages. These pages generally list partner websites, relevant blogs or other sites that they work with. Although these types of links aren't going to result in ground-breaking link building wins they could, if you prospect correctly, provide a link that will not just give you an SEO boost, but actually generate traffic to your site as well. These types of links are particularly relevant for the travel industry.

Links Page on a Blog

A lot of people write-off these types of links, classing them as 'spammy' or 'low quality links'. Now, whilst I agree that they aren't enormously powerful, I disagree that they are useless. To find the pages where I wanted to get a link placed back to my blog, I followed these quick steps:

  1. First, I ran this query through Google - intitle:travel blog inurl:"links" OR "resources".
  2. I then went into Google's search settings and selected to view 100 results per page instead of 10.
  3. Once I had 100 listings, I scraped all of the URLs using the 'Scrape Similar' plugin for Chrome and exported them to a .CSV file.
  4. I did a bit of manual work to remove irrelevant links and then grabbed the domain/page authority for each of the links using and pasted this into the sheet. I could then sort the links by page authority and remove any that had a PA lower than ~25. This helped to find higher quality targets.
  5. After witling the list down to around 40 targets, I scanned the amount of outbound links on the pages using Niels Bosma's SEOtools plugin for Excel and sorted the list by pages with the lowest number of outbound links on them. This not only improved the power of the link by it also meant that there was more of a chance that I would get some traffic from the page.
  6. Finally, I got in touch with webmasters from the sites to see if they would list my site on theirs (using only branded anchor text) in exchange for their site appearing on the 'Our Friends' section of my blog.

Comments 174

Please keep your comments TAGFEE by following the community etiquette.

Diesel V-Staffetta S-Swifter II Blue White Mens Suede Trainers Shoes,
Comments are closed on posts more than 30 days old. Got a burning question? Head to our Q&A section to start a new conversation.
Visits Pageviews Avg. Time on Page Direct Traffic Search Traffic Referral Traffic

Yikes, looks like something went wrong. Please try again later.

Log in to Moz

Don't have an account?

Join the Moz Community to add a comment, give something a thumbs up/down, and get enhanced access to free tools!

Sign Up